Sree Vishnu is in terrific form and steadily cementing his image as the “King of Entertainment” with back-to-back box office successes. His upcoming film, Vishnu Vinyasam, has already generated strong buzz, aided by a well-received teaser and catchy songs.
In the current market scenario, even securing a marginal profit before release has become highly challenging, with most producers banking heavily on a strong theatrical run. However, Sree Vishnu’s consistency has helped the film lock impressive theatrical and non-theatrical deals, driven by his growing brand value among audiences.
Mounted on a budget of Rs. 19 crores, the film has fetched Rs. 26 crores from theatrical and non-theatrical rights combined. This ensures a healthy upfront profit of Rs. 7 crores, making the theatrical collections post-release an added advantage for the makers. Trade circles, including distributors and exhibitors, remain confident in the Sree Vishnu brand of entertainment.
Despite the general slump in the industry, the pre-release business for this Sree Vishnu starrer proves that quality entertainment always finds takers. The movie is scheduled for release on 28th February. Nayan Sarika plays the leading lady. Yadunaath Maruthi Rao is the director, and the movie is bankrolled by Sumanth Naidu G
