Walmart-owned Flipkart on Friday announced that 6 lakh artisans across the country will be added this year to their Samarth programme which was launched last year in 2019.

Samarth Programme

Samarth is an initiative started by Flipkart in 2019 wherein, the e-commerce company had collaborated with five non-governmental organisations (NGOs) to help local artisans use the online e-commerce platform to sell their products. The programme helps around six lakh artisans (weavers, craftsmen etc.) earn their bread and butter by selling their hand made art & craftwork across the country to a customer base of nearly 200 million. After the partnership with NGO’s and Government the company has been able to bring on board the artisans from the various remotest parts of Odisha, Andhra Pradesh, Uttar Pradesh, Bihar, Gujarat, Punjab and Karnataka.

Other Initiatives

Over the course of the year in addition to Samarth programme, Flipkart has collaborated with a lot of NGOs and governmental entities which includes, Gujarat State Handloom and Handicrafts Development Corporation, Deendayal Antyodaya Yojana National Urban Livelihoods Mission (DAY-NULM) and UP Khadi and Village Industries Board. Walmart-owned Flipkart also supports MSMEs through a special initiate called, Walmart Vriddhi. It is a make in India Initiative which empowers nearly 50,000 MSMEs to manufacture ‘Make in India’ product for local and global markets. The company provides necessary training and support along with access to a huge e-commerce ecosystem of its peers and mentors group.

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